The dilemma of crisis communication in cyber-attacks

Cyber-attacks, data theft and industrial espionage: no longer abstract threats for German companies. And the malfeasance is no longer just impacting the major players. According to a survey the sector association BITKOM conducted in 2018, a good 68 percent of the companies polled had been affected in the past years. In this context, there were no major differences between companies with 10 to 99 employees, and companies with 100 to 499 members of staff. Experts assume that the real figure, the unrecorded cases, stands a great deal higher. After all, who likes to admit having been the victim of cyber-attacks. This could unsettle employees, customers and business partners, and substantially tarnish the reputation of the company.

 

Leveraging CEOs as the Brand Guardians of Trust

In today’s communication driven world, there is no ignoring the critical role of CEOs when it comes to driving brand awareness and building brand-customer intimacy.

The most successful of brands be it global MNCs or enterprising start-ups have leveraged on the power of personality led CEOs to generate awareness, drive interest, draw inspiration, attract aspiration, instil trust and when that need arises, establish the calm amidst chaos.

Coming up to the fore, to attain that level of credibility, influence, visibility and commercial advantage, is not an easy task for many business leaders. This very often requires a mindset change, as not everyone feels comfortable in being put under that spotlight position. It also involves a commitment of time, resources and stamina to not only start, but also stay the course of a CEO profiling journey, a critical component of any successful corporate positioning strategy.