In today’s automotive market, it’s critical to reach a dynamic range of media and to collaborate with influencers to be successful. In addition to automotive publications - lifestyle, design media and online influencers are increasingly influential in reaching your potential customers and boosting sales. Our expertise allows us to target these different types of media, and create a customised programme that ensures the successful launch of your new make, model, accessory or solution.
Consumer & Lifestyle
In today’s media environment, consumer lifestyle public relations is becoming increasingly challenging. Keeping up with the diverse channels of influence that drive your customer’s purchasing decisions, behavior patterns, activities, attitudes and interests is a daunting task, let alone creating a strategic programme that effectively engages them. Plexus can develop and implement local and global communications programmes providing a consistent brand message across platforms and geographical boundaries.
Finance & Fintech
Finance and Fintech are as broad as the banks it potentially dethrones. From start-ups, mobile payments, direct debit, peer-to-peer lending, to blockchain and large corporate banks, we have the experience to help you not only manage reputation, but also enhance and protect licenses to operate. Are you looking to build credibility for your idea, do you want to take it global, are you ready to launch a new product or are just starting out? The Plexus Group will help you create real business results at every stage of your business growth.
Managing public relations programmes across countries is complicated by the diverse healthcare systems, government directives and culture in each country. Professional marketers, therefore, require a network that is not only comfortable with the specialist nature of healthcare and pharmaceutical subject matters and communications protocols but also able to negotiate the very different environments in each country. Most of the work undertaken within the network focuses on communications campaigns and engagement programmes that increase awareness, shift perceptions and facilitate the adoption of products. We have particular expertise in targeting clinicians and non-clinicians who influence treatment decisions, and the patients and consumers that they serve.
Plexus understands industries whose products and services are based on professional expertise rather than tangible products or commodities. We build communication programmes for clients in areas of expertise including management consultancy, business development, IT consultancy, sales and business support, customer engagement, knowledge management, and recruitment. We know that effective professional services communications campaigns can transform our clients into genuine thought leaders in their respective areas of expertise.
Plexus agencies have decades of experience working across the technology sector and bring an excellent balance of technological know-how and business insight. Whilst influencers and decision makers can be targeted through more channels than ever before, it's actually never been harder to engage with them. That said, because our clients work in partnership with Plexus our strategic thinking and creative content programmes resonate at every stage of the buyer journey ensuring we cut through the noise so that our clients stand out in the highly competitive technology space.
Transportation & Logistics
Whether it’s mastering logistics for a manufacturing supply chain, understanding distribution channels, ensuring packages are delivered on time, or moving passengers and cargo through one of the world’s busiest airports, Plexus has the expertise to guide you with an effective communications programme that reaches your customers, suppliers and partners. Plexus teams are skilled at uncovering and articulating your business advantage, developing messages that resonate with your audiences. We understand how to effectively communicate your company’s message across countries, cultures, languages and governments.
Travel & Tourism
Plexus has experience launching and promoting exclusive resorts and destinations across the globe. From the dramatic California coast to exotic Fiji, we’ve represented major European airlines, promoted top spas and launched online hospitality companies like OpenTable securing international acclaim for its fine dining reservation services. Our strategic awareness programmes integrate an intelligent mix of marketing communications, branding, public relations and social and mobile media to successfully raise visibility that drives continued awareness, visitors and bookings for our clients.