Plexus Blog

Marketing plan: how to create the best strategy for your IT company

Create a marketing plan involves developing tactics that can be tailored to the qualities of a brand and the products or services it offers. When it comes to technology companies, this requires the application of a particular methodology that helps transmit your corporate identity and achieve more effective results.

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How to better succeed in pitches?

Crafting a compelling pitch to journalists is crucial for getting media coverage for your story, product, or event. As journalists are bombarded with pitches daily, it’s essential to make yours stand out.
 

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THESE ARE THE TOP COMMUNICATION AND PR TRENDS FOR 2024

 
As 2023 ends and we welcome 2024 in a highly competitive business environment, it is time to catch up and stand out to engage prospective customers and consumers. Staying on top of trends, keeping up to date and jumping on the innovation bandwagon offer a great competitive advantage to the companies. Strategic communication and PR provide the opportunity to design and maintain relationships with a target audience, build a positive brand or organisation identity, and work to enhance its value.

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Marketers and PR agencies can no longer afford to be vague

 
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational force shaping the contours of business. Effective marketing and public relations agencies have been at the forefront of this evolution. Every agency needs to answer this question: How do you use data to drive commercial results and insights?
 

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Critical components for marketers to getting B2B lead generation right

Marketing agencies are often the facilitators of B2B lead generation for their clients – guiding potential customers from awareness to consideration and then conversion – with sales being the culmination of successfully converting leads. In an increasingly complex and dynamic landscape, however, lead generation has become a nuanced art for any organisation, even more so for those agencies. Rethinking traditional strategies for effective lead generation is therefore key to becoming competitive in today’s digital environment.

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Why IT language should be closer to C-level – the new decision-makers

 

The decision-making process often involves a combination of top-down and bottom-up input, with different stakeholders providing perspectives on technology needs, risks, costs, and benefits. Effective communication, collaboration, and a clear understanding of the organization’s strategic objectives are essential for making informed technological decisions that align with the business’s goals and priorities. 

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Should companies express political opinions publicly?

Brands and public relations agencies face the difficult decision of whether to take a political stance in their external communications or avoid doing so, mainly because we are living in times of great social and political polarization, and doing so can impact their image and sales.

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