Plexus Blog

Five ways to succeed with PR and communications in the Nordic region

Many global companies and agencies have tried a one-size-fits-all approach with local distribution of centrally generated news content—most often with limited success. And why? Because they do not think and act as a local company using tried-and-tested tactics in communications relevant to the region.

The viewpoint, a true tool of influence

A viewpoint in the media strengthens the credibility and fosters trust and commitment among clients, prospects and partners. The company distinguishes itself by its expertise and its vision. The expert is seen as a specialist with a high level of competence or knowledge in an ecosystem. Its visibility in the media also reinforces the employer’s brand.

Communications and Marketing: The key to building your brand today

Communication is an integral part of any business, both internal and external. There are multiple things one would have to look into in communication. This could include general conversations with colleagues and team members or professional discussions with potential clients, external stakeholders, the media, and the public.

Key considerations to building your brand across Africa

With many fast-growing economies and a large, aspirant and upwardly mobile youth population, it’s no wonder that global companies are increasingly turning their attention to Africa. The nuances and peculiarities of working across the continent however mean that building brand presence and affinity is far easier said than done, and the best way to tackle this challenge is by working with a credible local agency partner.

Podcasts are set to become the primary communication media for businesses

The podcast format has been gaining followers over time, and today it is so widely known that it needs no introductions. Podcasts are booming and increasing their number of listeners due to the ongoing growth of online audio use.

The rise of B2B influencers on LinkedIn

With several new features on LinkedIn, you can either create your thought leaders and raise their profile or reach out to the B2B LinkedIn influencers.

Let’s have a look at how that works and how you connect with these influencers.

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much.

Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session on a website, such as when a visitor lands on your home page only to click away.