By 2030, the Metaverse is predicted to be a multi-trillion-dollar part of the global economy & according to research, the shift in marketing paradigms for this virtual world will set the bar for the future of b2c & b2b marketing communications. Unsurprisingly, the most dominant user sectors, probably due to their tech savvy attitude & gaming enthusiasm, are the Gen Alpha, Gen Z & Gen Zs – perfect if they are your target audience.
Often we are approached by companies who are in need of public relations (PR) or marketing communications in the Benelux. However, communication in the Benelux region, Belgium, the Netherlands, and Luxembourg, is dynamic and known for its own unique characteristics
It’s a hard fact that marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained traction with as many people as it could have? Think about it: The post runs once and then disappears forever into the blog archive.
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In this article, we will explore five trends on the metaverse that are having an impact on the current year and may be important as well in the near future: The Rise of Corporate Virtual Realms, Transforming Marketing through Virtual Reality, The Sinergy of Virtual and Augmented Reality in the Metaverse, Interconnecting Virtual Realms for Seamless Exploration, Advancements in Avatar Technology within the Metaverse.
Artificial Intelligence (AI) is being a hot topic for a long time. However, in recent months it has experienced a strong momentum worldwide thanks to ChatGPT, the AI solution by OpenAI. This tool has shaken many industries, including digital marketing, and opened new perspectives on how companies should promote in the future.
A case study is a powerful tool that businesses can use to demonstrate the success of their products or services. When done correctly, it can be an invaluable asset in your marketing and public relations efforts. But how do you design a case study that will truly resonate with potential customers? Here are some tips for creating an effective case study:
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The hype for trends to watch out for in 2023 continues, and while enough has already been said, I hope Content Strategy has been well thought out, too. Not to be mistaken for Content Marketing Strategy, Content Strategy is how best you articulate subject matter expertise and innovation in written and verbal communication.
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