Staying on top of digital advertising best practices is crucial for B2B marketing teams. Learning how to use Ad Libraries to understand your competitors’ strategies can provide valuable insights and a competitive edge. This blog explores available Ad Libraries, the information they provide, and how to apply these insights to your advantage.
With the increasing volume of content evident today, innovative ideas are something that will set you apart. A vital by-product of this is Thought Leadership which helps in establishing your position in the industry and position you as a strategic differentiator. Moreover, being a thought leader helps you build credibility and trust amongst your primary audiences.
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The landscape of Public Relations has evolved significantly over the years due to the advent of digital media: a successful PR plan effectively integrates traditional PR and online PR strategies and the first step is to ensure consistency across all platforms, by developing comprehensive plans to manage communication activities in order to build and maintain a positive reputation, engage with your target audiences with the right tools and support the achievement of business objectives.
As a PR professional in the technology industry I have been infected with the tech virus for many years. It is my professional deformation to look at almost everything through the eyes of PR, marketing and tech.
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There’s a lot of talk about AI in communication, and in the PR industry, we’re crazy about opportunities. But let’s not forget that the true art of communication is to turn dry facts and figures into appealing stories. In this blog piece, we’re going to explore how to create a great story.
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While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads. This has frustrated many a PR professional since time immemorial, however PR and lead generation need not be mutually exclusive and a good communications agency can take a business on a journey from pure-play PR to a state where PR supports effective lead generation.
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Inspired by a thought-provoking blog article on AI-generated content from Plexus, I decided to delve deeper into the much-discussed realm of AI from a communication perspective. Recent technological breakthroughs have catapulted AI into the spotlight, making it a hot topic for communication professionals. From translations to image generation, AI tools promise to streamline and accelerate our work processes
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