Is the Metaverse the Next Generation of Digital Marketing?
By 2030, the Metaverse is predicted to be a multi-trillion-dollar part of the global economy & according to research, the shift in marketing paradigms for this virtual world will set the bar for the future of b2c & b2b marketing communications. Unsurprisingly, the most dominant user sectors, probably due to their tech savvy attitude & gaming enthusiasm, are the Gen Alpha, Gen Z & Gen Zs – perfect if they are your target audience.