Analyst advice is frequently used by private and public sector organisations worldwide to determine the best option for major corporation investment - especially where the deal is complex, changing, critical or costly. Top industry analysts have the power to make or break deals, thanks to their deep-rooted relationships with technology buyers. The Plexus Group has an extensive network of analysts who are frequently interviewed by national business journalists and quoted in the media across different industry sectors. Leveraging on their expertise, our clients gain access to a great source of intelligence and advice on messaging, go-to-market strategies, as well as valuable insights about potential customers, partners and competitors.
Corporate communications has become de-centralised and increasingly complex as businesses compete globally. With agencies in more than 45 countries Plexus’s extensive international reach ensures your narrative resonates on a global scale. Plexus marketeers will support your proposition, and challenge when necessary, to ensure your narrative consistently resonates with your multiple stakeholders. Familiar with managing and orchestrating internal and external communications programmes our consultants will help you to effectively engage by telling compelling stories, integrated across all channels that connect with your audiences. With Plexus you can be sure that communications befits each region so that your vision and values are clearly communicated.
Strategy and Positioning
We align strategy and positioning to give focus and direction to not only your communications activities but also your over-arching business goals. Our process takes into consideration many factors: your strengths and weaknesses, the needs of your customers, the channels that you are on and how you are mapped within the market and against your competitors. But how do you ensure that your market positioning strategy is optimised across national borders to deliver true competitiveness? Working with Plexus you can draw on an international partnership of informed business communicators. All our agencies have local business insight and intimate knowledge of what oils their in-region wheels of commerce.
Social Media Marketing
Agencies within Plexus generate digital and social media programmes that can help you understand and engage with your audiences online. Our dedicated teams have an in-depth knowledge of platforms, technology, influencers and trends that we leverage to develop strategic, results-driven, in-region social media campaigns, from brand awareness to lead generation. Our toolkit includes blogger and influencer outreach, organic and paid social media, social listening and community management.
It goes without saying that media relations are now far more complicated than it ever used to be. The internet and social media have changed the traditional media landscape and created a far more dynamic, and complex, world in which to operate. So while competition for coverage has become more intense the opportunities to publish have also become far wider. The creation of on-going relationships between an organization and key journalists and online influencers is absolutely vital. Plexus ensures that a client develops a positive working relationship with key media so that there is a good understanding based on regular dialogue. Agencies in the Plexus Group have an intimate knowledge of their country’s traditional and new media and can support clients in developing a
Within Plexus brand communications are recognised as an important part and tool of brand management by which our clients inform, persuade, enlighten, educate, reinforce, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its solutions and services. Every Plexus agency knows that the personality of the brand lies in the detail and we understand the complexity of communicating across different geographical environments. Experts in seamless ‘transcreation', we make sure that every brand building communication – whether visual or written – takes into consideration the nuances of language, the sensitivities of cultures, the difference in business practices and unique media environments, to be right on the message