In a context where digital acceleration demands constant updates, companies must adapt their strategies in order to remain competitive in the market.
Gone are the days when information was communicated by press release, communicated to a target of a few dozen journalists and which then generated a few dozen articles!
Here are 5 things that B2B tech brands need to consider when looking to scale their public relations activities in an effort to build brand awareness and credibility and even contribute to lead generation.
A social media crisis can quite easily escalate into uncontrollable scenarios as have many companies experienced. What are the triggers of a social media crisis? What are the consequences? And how do you overcome such a crisis? Here, we provide you with our five dos and five don’ts of handling a social media crisis.
If you have a product or service that needs to be better-known by customers, suppliers and other stakeholders, it is essential that you find a local PR agency as a partner. Here are three vital tips to find the best agency for your business.
Those companies that have a plan to deal with a crisis recover three times faster, with less financial risk and human cost than those that are not prepared.
Good corporate communication can make well-managed companies shine and accompany them through a crisis without major damage to their reputations. When poor management is in place, the limits will be reached.