Just as it is with numerous other industries, artificial intelligence (AI) is similarly poised to support and enable more effective and efficient mass communications. While it is a wonderful tool, it is important for companies, communicators and public relations (PR) agencies to understand the risks that the technology presents, and what the most prudent and ethical ways of managing them are.
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You’ve likely heard the term “thought leadership.” It’s often thrown around in conference rooms and Zoom calls when talking about a company’s business goals and aspirations. But what does thought leadership really mean, and what exactly does it require?
The fundamental idea behind Employee Advocacy is to turn employees into ambassadors for the company on social media, with LinkedIn being the primary platform. When employees use their own profiles to share knowledge, expertise, and insights, their stories become more personal. The reach is much bigger than if the company shares the content itself.
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Create a marketing plan involves developing tactics that can be tailored to the qualities of a brand and the products or services it offers. When it comes to technology companies, this requires the application of a particular methodology that helps transmit your corporate identity and achieve more effective results.
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Crafting a compelling pitch to journalists is crucial for getting media coverage for your story, product, or event. As journalists are bombarded with pitches daily, it’s essential to make yours stand out.
As 2023 ends and we welcome 2024 in a highly competitive business environment, it is time to catch up and stand out to engage prospective customers and consumers. Staying on top of trends, keeping up to date and jumping on the innovation bandwagon offer a great competitive advantage to the companies. Strategic communication and PR provide the opportunity to design and maintain relationships with a target audience, build a positive brand or organisation identity, and work to enhance its value.
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational force shaping the contours of business. Effective marketing and public relations agencies have been at the forefront of this evolution. Every agency needs to answer this question: How do you use data to drive commercial results and insights?