High Bounce Rate Got You Down? (And What to Do About It)
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much.
Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session on a website, such as when a visitor lands on your home page only to click away.Read more