Plexus Blog

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much.

Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session on a website, such as when a visitor lands on your home page only to click away.

The Eight Tenets of Successful International Integrated Communications

The Associate Agency Partnership allows leading independent agencies to work formally with counterparts in other countries in order to deliver seamless and focused services to international clients. These associate agencies choose to work together, share the same business ethos, and collaborate internationally.

5 SEO Tips That Will Boost Your Website Ranking on Search Engines

Optimising your website to rank better in search engines is an essential aspect of regular website maintenance. So we have compiled 5 SEO tips that will boost your ranking.

Social Media for Dummies

Social Media Marketing is one of the main milestones in a company’s marketing strategy.

How to use photos, movies or music from the Internet in your PR activities?

We think with an image. We are influenced by colors, shapes, and sounds. Advertisers noticed this. Therefore, more and more companies use photos, videos, or music to promote their business on social media. Often these are songs made by someone else. In order not to infringe on someone’s copyrights, it is important to know a few rules.

Diversity and Inclusion – Why does it matter?

The corporate sector is abuzz with discussions around Diversity and Inclusion to prove that it is more than just policies and headcounts. It significantly impacts human resources, teams, companies, performance, wellbeing, and productivity.