By Estela Silva Capital Informação, Brazil  

 
Communication is an integral part of any business, both internal and external. There are multiple things one would have to look into in communication. This could include general conversations with colleagues and team members or professional discussions with potential clients, external stakeholders, the media, and the public.

 

Another critical area of communication is the marketing aspect of businesses. There are two key ways to go about this – Digital Marketing and general networking. Communication and digital marketing were kept separate in the past, despite having much in common. However, gradually, people caught on to the idea that they could merge the two into building one definitive communication and marketing strategy.

 

Organisations that combine the two unify the tone of voice, create strong relationships, and ensure online and offline market presence. This made it much easier for stakeholders and companies to interact in real time, generating essential data for decision-making.

 

According to a report from the International Data Corporation (IDC), investment in data collection is expected to grow by 50% next year, generating $187 billion in revenue for this sector. It is clear how much this technology brings good results for companies attentive to Digital Marketing trends.

 

How do the two contribute to business growth?

Technology companies must work on communication to relate to their stakeholders, gain notoriety, and improve their reputation, thereby leveraging their business. The strategies to reach this level include marketing and communication, which complement each other by working in traditional and digital media, depending on the target audience.

Corporate communications and digital marketing are among the primary services aligned with the business and come together to achieve the same goal: business growth. As in symbiosis, the two areas feed each other to promote the development of the technology company’s primary organism.

 

A company hiring a PR Agency, for example, guarantees published articles. The articles then drive the company’s visibility across social media portals and offline publications providing greater visibility. This further generates credibility and public interest in the brand since a spontaneous publication in a media has news value – and thus multiplies its effect in other communication channels and strengthens the brand’s digital presence.

 

That being said, fairs and events are also crucial in marketing actions that generate recognition and business. However, every activity needs disclosure, and the support in this task is not only for the digital. The media contributes to such events by ensuring that the stories reach the relevant audience, bringing the brand closer to consumers and stakeholders.
Digital marketing, on the other hand, can bring helpful content to the media. Rich material such as e-books, white papers, videos, and infographics can be relevant to media outlets. Blog posts can be adapted into articles and thus extend the reach of a piece of content.

 

These examples of digital marketing and communication consulting demonstrate how important the marriage of digital marketing and communication consulting is. The language unifies, the messages align, and the content complements each other. It is recommended that technology companies hire a partner that can provide services in both areas. This decision helps the company stand out from the competition, facilitates management, and increases results.