Opinions and Insights
Press Releases Haven’t Said Their Last Words Yet!
Faced with the multiplication of communication media, written, visual, and virtual, the press release remains a reference appreciated by journalists and professional media.Read more
How to market content in times of crisis?
In a context where digital acceleration demands constant updates, companies must adapt their strategies in order to remain competitive in the market.Read more
PR: from “one to all” to “one to one” and even “one to only one”!
Gone are the days when information was communicated by press release, communicated to a target of a few dozen journalists and which then generated a few dozen articles!Read more
Five key considerations for B2B tech brands looking to scale PR in Africa
Here are 5 things that B2B tech brands need to consider when looking to scale their public relations activities in an effort to build brand awareness and credibility and even contribute to leadRead more
How to handle a social media crisis
A social media crisis can quite easily escalate into uncontrollable scenarios as have many companies experienced. Here, we provide you with our five dos and five don’ts of handling a social mediaRead more
How to find the best Communications agency for your business
If you have a product or service that needs to be better-known by customers, suppliers and other stakeholders, it is essential that you find a local PR agency as a partner. Here are three vital tips toRead more
What Simon Kjaer reminded us about the importance of a crisis communication plan
Those companies that have a plan to deal with a crisis recover three times faster, with less financial risk and human cost than those that are not prepared.Read more