Opinions and Insights

Five key considerations for B2B tech brands looking to scale PR in Africa

Here are 5 things that B2B tech brands need to consider when looking to scale their public relations activities in an effort to build brand awareness and credibility and even contribute to lead

How to handle a social media crisis

A social media crisis can quite easily escalate into uncontrollable scenarios as have many companies experienced. Here, we provide you with our five dos and five don’ts of handling a social media

How to find the best Communications agency for your business

If you have a product or service that needs to be better-known by customers, suppliers and other stakeholders, it is essential that you find a local PR agency as a partner. Here are three vital tips to

What Simon Kjaer reminded us about the importance of a crisis communication plan

Those companies that have a plan to deal with a crisis recover three times faster, with less financial risk and human cost than those that are not prepared.

Good communication is no substitute for sound management – the possibilities and limits of corporate communication

Good corporate communication can make well-managed companies shine and accompany them through a crisis without major damage to their reputations. When poor management is in place, the limits will be

The dilemma of crisis communication in cyber-attacks

Cyber-attacks, data theft and industrial espionage: no longer abstract threats for German companies. And the malfeasance is no longer just impacting the major players. According to a survey the sector