Opinions and Insights

The dilemma of crisis communication in cyber-attacks

Cyber-attacks, data theft and industrial espionage: no longer abstract threats for German companies. And the malfeasance is no longer just impacting the major players. According to a survey the sector

Four Tips for Dealing with American Press Releases in Europe

No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s

Cyberattack Communications: 3 Tips to Build Trust

These past few months, WannaCry(pt), Petya and the hacked United States elections have dominated the tech news. Or take the controversial Dutch ‘hacking law’, which is currently also a hot topic.

What can PR Managers Learn from Petya?

Very often lately, we hear about cyber attacks. News about such incidents is widely publicized. That’s hardly remarkable, given that sensitive information has landed on the street, personal