Opinions and Insights

How to market content in times of crisis?

In a context where digital acceleration demands constant updates, companies must adapt their strategies in order to remain competitive in the market.

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PR: from “one to all” to “one to one” and even “one to only one”!

Gone are the days when information was communicated by press release, communicated to a target of a few dozen journalists and which then generated a few dozen articles!

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Five key considerations for B2B tech brands looking to scale PR in Africa

Here are 5 things that B2B tech brands need to consider when looking to scale their public relations activities in an effort to build brand awareness and credibility and even contribute to lead

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How to handle a social media crisis

A social media crisis can quite easily escalate into uncontrollable scenarios as have many companies experienced.  Here, we provide you with our five dos and five don’ts of handling a social media

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How to find the best Communications agency for your business

If you have a product or service that needs to be better-known by customers, suppliers and other stakeholders, it is essential that you find a local PR agency as a partner. Here are three vital tips to

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What Simon Kjaer reminded us about the importance of a crisis communication plan

Those companies that have a plan to deal with a crisis recover three times faster, with less financial risk and human cost than those that are not prepared.

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Good communication is no substitute for sound management – the possibilities and limits of corporate communication

Good corporate communication can make well-managed companies shine and accompany them through a crisis without major damage to their reputations. When poor management is in place, the limits will be

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