Managing public relations programmes across countries is complicated by the diverse healthcare systems, government directives and culture in each country. Professional marketers, therefore, require a network that is not only comfortable with the specialist nature of healthcare and pharmaceutical subject matters and communications protocols but also able to negotiate the very different environments in each country.

Most of the work undertaken within the network focuses on communications campaigns and engagement programmes that increase awareness, shift perceptions and facilitate the adoption of products. We have particular expertise in targeting clinicians and non-clinicians who influence treatment decisions, and the patients and consumers that they serve.