Plexus Blog

Should companies express political opinions publicly?

Brands and public relations agencies face the difficult decision of whether to take a political stance in their external communications or avoid doing so, mainly because we are living in times of great social and political polarization, and doing so can impact their image and sales.

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The Role of PR in Raising Political Awareness

Public Relations may already be recognised as a crucial part of businesses across industries but it is also considered an asset in the world of politics.  Rightly so, because politicians are constantly in the public eye and need a specialist to communicate their ideologies, strategies, projects, and initiatives to their target audiences.

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Is the Metaverse the Next Generation of Digital Marketing?

By 2030, the Metaverse is predicted to be a multi-trillion-dollar part of the global economy & according to research, the shift in marketing paradigms for this virtual world will set the bar for the future of b2c & b2b marketing communications. Unsurprisingly, the most dominant user sectors, probably due to their tech savvy attitude & gaming enthusiasm, are the Gen Alpha, Gen Z & Gen Zs – perfect if they are your target audience.
 

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The Benelux – How to be successful in a region that contains three very different countries

Often we are approached by companies who are in need of public relations (PR) or marketing communications in the Benelux. However, communication in the Benelux region, Belgium, the Netherlands, and Luxembourg, is dynamic and known for its own unique characteristics
 

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Here’s How to Repurpose Your Created Content

It’s a hard fact that marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained traction with as many people as it could have? Think about it: The post runs once and then disappears forever into the blog archive.

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Transformative Metaverse Trends that are Shaping 2023

 
In this article, we will explore five trends on the metaverse that are having an impact on the current year and may be important as well in the near future: The Rise of Corporate Virtual Realms, Transforming Marketing through Virtual Reality, The Sinergy of Virtual and Augmented Reality in the Metaverse, Interconnecting Virtual Realms for Seamless Exploration, Advancements in Avatar Technology within the Metaverse.

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Can journalists be replaced by ChatGPT?

 
Artificial Intelligence (AI) is being a hot topic for a long time. However, in recent months it has experienced a strong momentum worldwide thanks to ChatGPT, the AI solution by OpenAI. This tool has shaken many industries, including digital marketing, and opened new perspectives on how companies should promote in the future.

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