Opinions and Insights

Why Your Employee Advocacy Strategy on LinkedIn Is Failing

The fundamental idea behind Employee Advocacy is to turn employees into ambassadors for the company on social media, with LinkedIn being the primary platform. When employees use their own profiles to

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Marketing plan: how to create the best strategy for your IT company

Create a marketing plan involves developing tactics that can be tailored to the qualities of a brand and the products or services it offers. When it comes to technology companies, this requires the

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How to better succeed in pitches?

Crafting a compelling pitch to journalists is crucial for getting media coverage for your story, product, or event. As journalists are bombarded with pitches daily, it’s essential to make yours

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THESE ARE THE TOP COMMUNICATION AND PR TRENDS FOR 2024

 
As 2023 ends and we welcome 2024 in a highly competitive business environment, it is time to catch up and stand out to engage prospective customers and consumers. Staying on top of trends,

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Marketers and PR agencies can no longer afford to be vague

 
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational

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Critical components for marketers to getting B2B lead generation right

Marketing agencies are often the facilitators of B2B lead generation for their clients – guiding potential customers from awareness to consideration and then conversion – with sales being

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Why IT language should be closer to C-level – the new decision-makers

 
The decision-making process often involves a combination of top-down and bottom-up input, with different stakeholders providing perspectives on technology needs, risks, costs, and benefits.

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