Artificial Intelligence (AI) is being a hot topic for a long time. However, in recent months it has experienced a strong momentum worldwide thanks to ChatGPT, the AI solution by OpenAI. This tool has shaken many industries, including digital marketing, and opened new perspectives on how companies should promote in the future.
A case study is a powerful tool that businesses can use to demonstrate the success of their products or services. When done correctly, it can be an invaluable asset in your marketing and public relations efforts. But how do you design a case study that will truly resonate with potential customers? Here are some tips for creating an effective case study:
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The hype for trends to watch out for in 2023 continues, and while enough has already been said, I hope Content Strategy has been well thought out, too. Not to be mistaken for Content Marketing Strategy, Content Strategy is how best you articulate subject matter expertise and innovation in written and verbal communication.
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Writing without bias is a constant issue that we have as communicators. Therefore, it is necessary to analyze the language and always think about the target audience.
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Many global companies and agencies have tried a one-size-fits-all approach with local distribution of centrally generated news content—most often with limited success. And why? Because they do not think and act as a local company using tried-and-tested tactics in communications relevant to the region.
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A viewpoint in the media strengthens the credibility and fosters trust and commitment among clients, prospects and partners. The company distinguishes itself by its expertise and its vision. The expert is seen as a specialist with a high level of competence or knowledge in an ecosystem. Its visibility in the media also reinforces the employer’s brand.
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Communication is an integral part of any business, both internal and external. There are multiple things one would have to look into in communication. This could include general conversations with colleagues and team members or professional discussions with potential clients, external stakeholders, the media, and the public.
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