Opinions and Insights
How to better succeed in pitches?
Crafting a compelling pitch to journalists is crucial for getting media coverage for your story, product, or event. As journalists are bombarded with pitches daily, it’s essential to make yours
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THESE ARE THE TOP COMMUNICATION AND PR TRENDS FOR 2024
As 2023 ends and we welcome 2024 in a highly competitive business environment, it is time to catch up and stand out to engage prospective customers and consumers. Staying on top of trends,
Marketers and PR agencies can no longer afford to be vague
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational
Critical components for marketers to getting B2B lead generation right
Marketing agencies are often the facilitators of B2B lead generation for their clients – guiding potential customers from awareness to consideration and then conversion – with sales being
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Why IT language should be closer to C-level – the new decision-makers
The decision-making process often involves a combination of top-down and bottom-up input, with different stakeholders providing perspectives on technology needs, risks, costs, and benefits.
Should companies express political opinions publicly?
Brands and public relations agencies face the difficult decision of whether to take a political stance in their external communications or avoid doing so, mainly because we are living in times of great
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The Role of PR in Raising Political Awareness
Public Relations may already be recognised as a crucial part of businesses across industries but it is also considered an asset in the world of politics. Rightly so, because politicians are constantly
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