Opinions and Insights

Why IT language should be closer to C-level – the new decision-makers

 
The decision-making process often involves a combination of top-down and bottom-up input, with different stakeholders providing perspectives on technology needs, risks, costs, and benefits.

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Should companies express political opinions publicly?

Brands and public relations agencies face the difficult decision of whether to take a political stance in their external communications or avoid doing so, mainly because we are living in times of great

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The Role of PR in Raising Political Awareness

Public Relations may already be recognised as a crucial part of businesses across industries but it is also considered an asset in the world of politics.  Rightly so, because politicians are constantly

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Is the Metaverse the Next Generation of Digital Marketing?

By 2030, the Metaverse is predicted to be a multi-trillion-dollar part of the global economy & according to research, the shift in marketing paradigms for this virtual world will set the bar for the

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The Benelux – How to be successful in a region that contains three very different countries

Often we are approached by companies who are in need of public relations (PR) or marketing communications in the Benelux. However, communication in the Benelux region, Belgium, the Netherlands, and

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Here’s How to Repurpose Your Created Content

It’s a hard fact that marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained traction with as many people as it could have? Think about it: The post runs

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Transformative Metaverse Trends that are Shaping 2023

 
In this article, we will explore five trends on the metaverse that are having an impact on the current year and may be important as well in the near future: The Rise of Corporate Virtual Realms,

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