It goes without saying that media relations are now far more complicated than it ever used to be. The internet and social media have changed the traditional media landscape and created a far more dynamic, and complex, world in which to operate. So while competition for coverage has become more intense the opportunities to publish have also become far wider. The creation of on-going relationships between an organization and key journalists and online influencers is absolutely vital. Plexus ensures that a client develops a positive working relationship with key media so that there is a good understanding based on regular dialogue.
Agencies in the Plexus Group have an intimate knowledge of their country’s traditional and new media and can support clients in developing a powerful and engaging media outreach programme to reach local and international audiences.