Strategy and Positioning

We align strategy and positioning to give focus and direction to not only your communications activities but also your over-arching business goals. Our process takes into consideration many factors: your strengths and weaknesses, the needs of your customers, the channels that you are on and how you are mapped within the market and against your competitors. But how do you ensure that your market positioning strategy is optimised across national borders to deliver true competitiveness?

Working with Plexus you can draw on an international partnership of informed business communicators. All our agencies have local business insight and intimate knowledge of what oils their in-region wheels of commerce.