In today’s communication driven world, there is no ignoring the critical role of CEOs when it comes to driving brand awareness and building brand-customer intimacy.
The most successful of brands be it global MNCs or enterprising start-ups have leveraged on the power of personality led CEOs to generate awareness, drive interest, draw inspiration, attract aspiration, instil trust and when that need arises, establish the calm amidst chaos.
Coming up to the fore, to attain that level of credibility, influence, visibility and commercial advantage, is not an easy task for many business leaders. This very often requires a mindset change, as not everyone feels comfortable in being put under that spotlight position. It also involves a commitment of time, resources and stamina to not only start, but also stay the course of a CEO profiling journey, a critical component of any successful corporate positioning strategy.