Opinions and Insights
How to use photos, movies or music from the Internet in your PR activities?
We think with an image. We are influenced by colors, shapes, and sounds. Advertisers noticed this. Therefore, more and more companies use photos, videos, or music to promote their business on social
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Diversity and Inclusion – Why does it matter?
The corporate sector is abuzz with discussions around Diversity and Inclusion to prove that it is more than just policies and headcounts. It significantly impacts human resources, teams, companies,
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Press Releases Haven’t Said Their Last Words Yet!
Faced with the multiplication of communication media, written, visual, and virtual, the press release remains a reference appreciated by journalists and professional media.
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How to market content in times of crisis?
In a context where digital acceleration demands constant updates, companies must adapt their strategies in order to remain competitive in the market.
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PR: from “one to all” to “one to one” and even “one to only one”!
Gone are the days when information was communicated by press release, communicated to a target of a few dozen journalists and which then generated a few dozen articles!
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Five key considerations for B2B tech brands looking to scale PR in Africa
Here are 5 things that B2B tech brands need to consider when looking to scale their public relations activities in an effort to build brand awareness and credibility and even contribute to lead
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How to handle a social media crisis
A social media crisis can quite easily escalate into uncontrollable scenarios as have many companies experienced. Here, we provide you with our five dos and five don’ts of handling a social media
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