Opinions and Insights
How to use inclusive copywriting in IT companies
Writing without bias is a constant issue that we have as communicators. Therefore, it is necessary to analyze the language and always think about the target audience.
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Five ways to succeed with PR and communications in the Nordic region
Many global companies and agencies have tried a one-size-fits-all approach with local distribution of centrally generated news content—most often with limited success. And why? Because they do not
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The viewpoint, a true tool of influence
A viewpoint in the media strengthens the credibility and fosters trust and commitment among clients, prospects and partners. The company distinguishes itself by its expertise and its vision. The expert
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Communications and Marketing: The key to building your brand today
Communication is an integral part of any business, both internal and external. There are multiple things one would have to look into in communication. This could include general conversations with
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Key considerations to building your brand across Africa
With many fast-growing economies and a large, aspirant and upwardly mobile youth population, it’s no wonder that global companies are increasingly turning their attention to Africa. The nuances and
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Podcasts are set to become the primary communication media for businesses
The podcast format has been gaining followers over time, and today it is so widely known that it needs no introductions. Podcasts are booming and increasing their number of listeners due to the ongoing
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Successful B2B communication in the USA: What do you need to know?
In its live webinar to be staged on September 28, 2022, the international Plexus agency network will be pointing out some essential dos and don’ts for PR and marketing activities in the United
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